The rise of e-commerce has created a more competitive market, where businesses need to continuously innovate and offer unique products and services to stay ahead of the curve. Social media and other digital channels have made it easier for businesses to reach a larger audience and advertise their products. Consumers are bombarded with constant updates

Nudging in general refers to the technique of gently coercing a person to make decisions or take steps towards a desired goal or outcome. In the e-commerce world, nudge techniques are often used as a marketing strategy to enhance the shopping experience of customers and to enable them to complete a purchase with ease.  What