Analytics and forecasting

Every Decision About Your Subscription Business Should Start Here.

Not in a spreadsheet. Not across three separate tools.

enComm gives you a single, live view of your entire subscription business: revenue, subscribers, operations, recovery, and retention, all in one platform, updated in real time.

Live Analytics Dashboard
Real-time
Active Customers
12,480↑ 8.4%
New Customers
1,240↑ 12.1%
Churn Rate
1.8%↓ 0.4%
Total Sales
$184.2K↑ 14.5%
Recurring Sales
$142.8K↑ 18.2%
Sales Trend · Last 120 Days+24.6% growth
120d ago90d ago60d ago30d agoToday
Top Products by Subscription Revenue
Daily Greens Bundle$48.2K
Monthly Wellness Box$32.4K
Skin Ritual Set$21.8K
Upcoming Inventory — Next 30 Days
Organic Greens Mix4,200 units
Glass Bottles1,800 units
Eco Shipping Boxes8,500 units

What Is Analytics & Forecasting?

Analytics & Forecasting is enComm's unified reporting layer covering every dimension of your subscription business in a single platform: revenue trends, subscriber growth, churn, operations, payment recovery performance, and retention outcomes.

It's built for subscription brands who need more than a subscriber count. Every number in enComm traces back to a real event, an order, a cancellation, a recovered payment, a winback, so you can act on what you see, not just read it.

Analytics & Forecasting brings together insights from AI Payment Recovery, Churn Prevention, Cancellation Recovery, Winback Automation, and Subscription Management into a single reporting layer.

THE PROBLEM

Most Subscription Brands Are Making Decisions With Incomplete Data.

Revenue lives in one tool. Churn lives in another. Recovery performance is a manual export. And none of it talks to each other.

When your analytics are fragmented, you can't see the full picture — which means you can't see what's actually driving revenue loss, or where your retention system is working and where it isn't.

Fragmented data
Subscription app
Dunning tool
Spreadsheet
↓
?
enComm
Live Unified Dashboard
Revenue
Churn
Recovery
Retention
The Encomm Difference

Every Subscriber Gets Their Own Recovery Plan.

enComm intelligently adapts the recovery plan for every subscriber, automatically.

Personalized recovery journeys across the subscriber lifecycle

Intelligent retention experiences built around customer behavior

Continuous revenue protection before, during, and after churn signals

Every AI decision is explained in plain English on the dashboard. No black box.

Generic dunning
↻
Day 1
↻
Day 3
↻
Day 7
✉
Email
Failed
enComm
Soft
Recovered ✓
Hard
Recovered ✓
Auth
Recovered ✓

No static workflows. No generic automations. No one-size-fits-all retention.

HOW encomm WORKS

How Analytics & Forecasting Works

Every subscription event — a billing cycle, a cancellation, a recovered payment, a winback — flows into enComm's analytics layer in real time. No manual syncing. No data gaps between tools.
STEP 01 — LIVE DATA, ALWAYS CURRENT

The dashboard updates the moment something happens.

New subscribers, failed payments, cancellations, recovered cases — every event is reflected in the dashboard immediately. KPI cards on the home screen show live metrics without a refresh. No lag between what happened and what you see.

STEP 02 — EVERY DIMENSION, ONE PLACE

Revenue, subscribers, operations, and recovery — all connected.

enComm doesn't just show you MRR. It shows you where that revenue is coming from, which products and plans are driving it, where subscribers are located, how your operations are tracking, and how your recovery and retention systems are performing — in the same session, without switching tools.

STEP 03 — EXPORT, SCHEDULE, AND SHARE

The right numbers, to the right people, on the right schedule.

Every report can be exported as CSV or Excel. Scheduled delivery lets you configure any report to be emailed on a recurring schedule — daily, weekly, or monthly — so your team gets the numbers they need without logging in.

Analytics & Forecasting WalkthroughPlatform Experience
01Real-Time KPI Dashboard
Active Customers
12,480
Live • Updated now
New Customers
1,240
↑ 12.1%
Churn Rate
1.8%
↓ 0.4%
02Revenue Analytics & Breakdown
Sales Trend (120 Days)↑ 24.6%
Top Products
Daily Greens$48.2K
Wellness Box$32.4K
Geographic Revenue
US 68%UK 18%EU 14%
03Reports & Scheduled Delivery
Sales Projections Report
Open
FEATURES

Five Analytics Areas. One Platform.

📈 Revenue Analytics

The complete picture of where your revenue is coming from and where it's going.

Total recurring revenue by period with trend lines and period comparisons
Revenue breakdown: subscription vs. one-time purchases
Revenue forecasts based on active contracts and billing schedules
Refund analysis, net revenue calculations, and top products by MRR

👥 Subscriber Analytics

Understand your subscriber base — who's growing, who's at risk, and what each subscriber is worth.

Active subscriber count over time, by plan and product
New subscriber acquisition, pauses, cancellations, and net change
Subscriber lifetime value (LTV) by cohort and plan
Plan-level status breakdown — Active, Paused, and Cancelled counts

📦 Operations & Inventory Forecasting

Know what's coming before it arrives, so fulfilment never falls behind.

Upcoming order volume by product for 30, 60, or 90 days
Order fulfilment status tracking across all active subscriptions
Geographic breakdown — top regions by subscription revenue
Learn More →

💳 Payment Recovery Analytics

See exactly how much revenue is at risk, how much has been recovered, and which channels made the difference.

Revenue at risk across all open recovery cases
Amount recovered and overall recovery rate
Cases by failure class — hard decline, soft decline, auth required
AI call analytics: calls placed, connected rate, outcome distribution
Learn More →

🛡️ Retention & Churn Analytics

Track every retention action, from proactive intervention to cancellation save to winback.

Churn risk distribution — HIGH / MEDIUM / LOW subscriber tiers
Interventions sent, accepted, and resulted in churn by offer type
Cancellation recovery and winback campaign performance
Learn More →
Reports & Scheduled Delivery

Deep Tabular Reports for Every Dimension

Every report is filterable, exportable as CSV/Excel, and schedulable for recurring team delivery.

📈

Sales Over Time

Total revenue tracked by day, week, or month with trend analysis.

💳

Subscription Sales

Recurring vs. one-time revenue analyzed side by side.

🔮

Sales Projections

Forecasted revenue based on active contracts and billing schedules.

🗺️

Sales by Location

Revenue distribution by customer geographic region.

🎯

Total Sales by Source

Revenue breakdown mapped to acquisition channels.

👤

Total Sales by Customer

Top customers ranked by total subscription spend.

📦

Total Sales by Product

Top products ranked by total subscription revenue and order volume.

Stop Piecing Together Numbers From Multiple Tools

enComm gives you one dashboard — covering revenue, subscribers, operations, and recovery — updated in real time.

enComm Analytics · Live
Last updated: just now
Revenue snapshot↑ 12% vs last period
Recurring Sales$84,320
Subscriber snapshot
Active Subscribers1,847
New this month+214
Churn rate3.2%
Recovery snapshot
Recovered this month$6,410
Recovery rate74%
Winback reactivations18
OUTCOMES

Numbers That Lead to Better Decisions — Not Just Better Reports.

Not a dashboard for its own sake — data that tells you what's working, what isn't, and where to act next.

✓
Revenue, subscriber, and recovery data in one place — no tool-switching
✓
Forecasts that show what's coming before it affects your MRR
✓
Scheduled reports that keep your team informed without anyone logging in

Every number in enComm traces back to a real event — so what you see is always accurate, always current.

08 · ANALYTICS (Dashboard preview)

What You See Inside enComm

A snapshot of the live analytics available across the platform.

Date Range: Last 120 Days
Total Sales$184.2K↑ 14.5%
Recurring Sales$142.8K↑ 18.2%
Churn Rate1.8%↓ 0.4%
Active Customers12,480↑ 8.4%
New Customers1,240↑ 12.1%
Sales Trend · 120 Days● Live Data
120d ago90d ago60d ago30d agoToday

Live metrics across every dimension of your subscription business.

✉

Daily Digest Email

Sent once per day · Only when action is required

For merchants who want a summary without monitoring the dashboard — enComm sends a daily email with cases needing human attention: unresolved payment failures and exhausted winback campaigns. Sent once per day. No email if there's nothing to act on.

COMPARISON
How enComm Compares
Standard Subscription PlatformenComm Analytics & Forecasting
✕ Subscriber count and basic revenue only✓ Revenue, subscriber, operations, recovery, and retention — all in one platform
✕ No recovery performance visibility✓ Full payment recovery rate, channel breakdown, and call analytics
✕ No churn or retention analytics✓ Churn risk distribution, save rates, and winback reactivation tracking
✕ No revenue forecasting✓ Sales projections based on active contracts and billing schedules
✕ No inventory forecasting✓ Upcoming order volume by product for next 30, 60, 90 days
✕ Manual report exports✓ Scheduled delivery — reports emailed on any recurring cadence
✕ Separate tools for each data area✓ Single source of truth — one platform, one login, all data connected
enComm Analytics · Home Dashboard
Real-time
Active Customers1,847
New Customers+214
Churn Rate3.2%
Total Sales$142K
Recurring Sales$84K
Sales Trend · 120-Day Performance↑ 18.4% growth
120d ago90d ago60d ago30d agoToday
Top Products
Daily Greens Bundle$48.2K
Monthly Wellness Box$32.4K
Skin Ritual Set$21.8K
Recovery Performance
Recovered Revenue$6,410
Recovery Rate74%
Active Cases18 cases
Frequently Asked Questions

Frequently Asked Questions

Everything you need to know about Analytics and Forecasting & enComm.

Q What analytics does enComm provide for subscription businesses?
enComm provides five analytics areas in a single dashboard: revenue analytics (MRR, forecasts, product breakdown), subscriber analytics (LTV, churn rate, plan-level status), operations and inventory forecasting, payment recovery performance, and retention and churn analytics covering interventions, save rates, and winback outcomes.
Q Why is subscription analytics important?
Subscription businesses have complex, recurring revenue streams that change constantly as subscribers join, pause, cancel, and reactivate. Without a unified analytics view, it's impossible to understand what's driving revenue growth or loss — or whether your retention and recovery systems are actually working.
Q Does enComm provide revenue forecasting?
Yes. enComm generates sales projections based on active subscription contracts and their billing schedules — showing expected future revenue before it's billed.
Q Can enComm forecast inventory requirements?
Yes. The operations analytics view shows upcoming order volume by product for the next 30, 60, or 90 days — so your fulfilment team knows what's coming before it arrives.
Q Can I schedule reports to be sent by email?
Yes. Any report in enComm can be configured for scheduled delivery — daily, weekly, or monthly — sent to any email address you specify.
Q Can I export data from enComm?
Yes. Every report can be exported as CSV or Excel from the report view.
Q Does enComm show churn and retention analytics?
Yes. enComm tracks churn rate, churn risk distribution by tier, intervention performance, cancellation save rates by offer type, and winback reactivation rates — all in one place.
Q Can I see recovery analytics alongside subscription analytics?
Yes. Revenue recovered, recovery rate, cases by failure class, and channel performance are all visible in the same dashboard — alongside subscriber and revenue data.
Q Does enComm support multi-store analytics?
Yes. Analytics are available per-store or across your entire account for merchants running multiple Shopify stores.
Q Is the analytics dashboard updated in real time?
Yes. Every event — a new subscription, a recovered payment, a cancellation — is reflected in the dashboard immediately. No manual refresh required.