What is voluntary churn? Voluntary churn occurs when a subscriber actively chooses to cancel their subscription. Common reasons include finding it too expensive, accumulating too much product, losing interest, or switching to a competitor. It is a decision the customer makes and one that can often be intercepted with the right retention offer at the
Failed payments don’t have to mean lost revenue. The question is whether your recovery system is built to actually fix them or just send a generic “please update your card” email and hope for the best. There’s a number that tends to surprise Shopify subscription merchants when they first hear it: research from the payments
For years, subscription brands have treated failed payments as an unavoidable cost of doing business. A renewal fails. An automated email is sent. Another reminder follows a few days later. Sometimes a support agent reaches out to high-value subscribers. Some customers eventually update their payment details. Many don’t. The problem is that most subscription businesses
You’re watching your subscriber count drop. You’re running win-back campaigns, A/B testing your onboarding, maybe even questioning your pricing. But what if a significant chunk of that churn had nothing to do with your product at all? The Revenue Leak Nobody Talks About Most subscription brands spend the bulk of their retention budget fighting voluntary
Subscription commerce runs on one fragile assumption: that the card on file will keep working, month after month. It rarely does. Cards expire, banks flag transactions, balances dip low at the wrong moment, and every one of those small failures is a subscriber who didn’t mean to leave. As subscription businesses grow, managing recurring payments
Every subscription business eventually runs into the same quiet problem: payments that used to go through stop going through, and nobody notices until the subscriber count starts drifting down. That’s dunning territory — and how well a brand handles it is one of the highest-leverage, most under-managed levers in subscription commerce. This post isn’t about
